
Sustainability and Cutting CO2 Emissions: Insights from Politics and Formula 1
Exploring the intersection of sustainability, innovation, and leadership with Jeppe Bruus and Kevin Magnussen
Sustainability and reducing CO2 emissions are more critical than ever, shaping the way businesses and industries will survive and thrive. In this episode of Intellis Talks Tech, we bring together Denmark’s Minister for Taxation, Jeppe Bruus, and Formula 1 driver Kevin Magnussen for a compelling conversation about sustainability, technology, and innovation.
Formula 1 has always been pioneering, especially with technology. Today, it’s not just about safety features like ABS and traction control, but also about maximizing the efficiency of hybrid engines. The faster we can recharge a battery through braking or energy recovery, the faster we go. This creates a positive cycle where we’re continually chasing greater efficiency.
– Kevin Magnussen, Racing driver & Board member at Intellis
Kevin Magnussen highlights Formula 1’s progressive steps towards sustainability, emphasizing upcoming changes in hybrid engine technology slated for 2026, when engines will equally balance electric power and traditional fuel. He also discusses Formula 1’s pioneering role in automotive safety and efficiency, notably through developments such as traction control, ABS, and ESP.
Strategic taxation and smart legislation are essential tools to guide society towards sustainable practices. Small policy changes can lead to significant environmental impacts.
– Jeppe Bruus, Minister for Taxation, Denmark
Minister Jeppe Bruus provides a unique political viewpoint, discussing how strategic policy-making, taxation, and legislation can significantly impact sustainable practices. He draws compelling comparisons between the competitive worlds of politics and motorsport, underscoring the narrow margins for success and the critical importance of strategic foresight and decision-making.
About Jeppe Bruus
Jeppe Bruus is Denmark’s Minister for Taxation and a dedicated advocate for sustainability and digital innovation within government operations. Known for his forward-thinking approach to policy-making, Jeppe has been instrumental in implementing strategic taxation policies aimed at fostering sustainable business practices and environmental responsibility across Denmark. His work emphasizes the intersection of innovation, legislation, and sustainable development to secure a greener future.