Successful Tech Investor Joins Intellis

The rapidly growing Danish provider of e-procurement solutions is strengthening its ownership group with the addition of investor and software developer Lars Sneftrup Pedersen, while simultaneously accelerating the development of its core product and customer experience.

Aiming to create the market’s most satisfied customers, Danish software company Intellis has welcomed a strong new profile to help optimize the development of the company’s core product. The newest member of the ownership group is investor and CEO Lars Sneftrup Pedersen, founder of the IT security solutions company Admin By Request, who brings many years of experience in software product development.

“Intellis has grown significantly in a relatively short time and has become a prominent player in the e-procurement market. Our top priority now is to continue this growth without compromising the quality of our products and services. We simply want our customers to be the happiest in the market, and with that goal in mind, it is essential that we have been able to attract a profile like Lars Sneftrup Pedersen,” says Stig Larsen, CEO and Co-Founder of Intellis.

“Intellis is a dynamic and progressive company with a strong product, great energy, and exciting visions. I see significant future potential and hope to contribute to realizing it by sharing my knowledge and experience. All this will happen alongside my ongoing primary work with Admin By Request,” says Lars Sneftrup Pedersen, CEO of Admin By Request.

The expansion of the ownership group comes just six months after Intellis welcomed another high-profile figure into its ownership and board: Racing driver and investor Kevin Magnussen. While Kevin Magnussen has helped raise the company’s profile and establish new customer relationships, the focus now shifts to optimizing the company’s core product and improving the overall customer experience.

“Lars Sneftrup Pedersen has demonstrated with his own company how to succeed with self-developed software systems. This valuable experience can help us define a clear strategy for developing and updating our software, ensuring it always meets market needs and, ideally, stays a step ahead,” adds Søren Iversen, Partner and Co-Founder at Intellis.

Stig Larsen and Søren Iversen highlight several specific areas where Intellis must evolve and strengthen to maintain growth while remaining the most attractive player in the e-procurement market:

“It’s primarily about innovation, quality assurance, and risk management. We must continue to identify and seize ideas that lead to unique features that differentiate our solutions from our competitors’. At the same time, through testing and quality control, we need to ensure stable software and respond to feedback from users to improve the product. Finally, we must become even better at identifying potential risks and developing strategies to handle them,” says Stig Larsen.

“Intellis is heading towards a future where we will welcome many more colleagues. Our growth requires increased capacity, and in the near future, we will be hiring more staff in the development, support, and project departments,” concludes Søren Iversen.

About Intellis

Intellis is a Danish SaaS company focused on simplifying e-procurement. We help organisations and businesses with their purchasing processes, keeping contracts organised, and meeting their sustainability and spending targets. We develop our platform with clear, user-friendly tools that keep everything transparent and compliant, so procurement teams can make better decisions without unnecessary headaches.

At Intellis, we’re all about shifting procurement from a routine chore into a strategic, data-backed process. We help organisations and businesses create real value, cut through the complexity, and support efforts toward a more sustainable world.