Denmark as a Digital Frontrunner: Where Policy Meets Technology

How Rikke Hougaard Zeberg sees the future of digital leadership in Denmark

Denmark has never been shy about its digital ambitions. But turning vision into real-world impact? That’s where things get tricky. In this episode of Intellis Talks Tech, we sit down with Rikke Hougaard Zeberg, Director of DI Digital, for a clear-eyed look at what it really takes to lead in the digital age.

Rikke doesn’t mince words. If Denmark wants to stay ahead, she says, it has to pick up the pace, think on a larger scale, and start working together across sectors with far more intent. From legislation and procurement to talent pipelines, she sees a system that needs sharper coordination—and fast. Global competition isn’t slowing down, and neither are the risks.

The conversation ranges from policy bottlenecks to digital resilience, with Rikke offering a rare blend of strategic thinking and on-the-ground realism. One moment stands out: her firm call for policymakers to stop tinkering with scattered projects and start building strong, unified frameworks. Technology doesn’t thrive in confusion. It thrives on direction, structure, and bold action.

About Rikke Hougaard Zeberg

Rikke Hougaard Zeberg leads DI Digital, the digital arm of the Confederation of Danish Industry, where she represents and champions Denmark’s tech sector. Her background spans government, policy, and executive roles, giving her a unique vantage point on the country’s digital journey. She’s a strong voice for modernising public sector IT, bolstering cybersecurity, and ensuring Denmark doesn’t fall behind in a fast-moving digital world. Strategic, straightforward, and future-focused. Rikke brings clarity to conversations that too often get lost in jargon.